Social media to-do list: 10 tasks every PR pro should complete

One solution is to make a to-do list of social media tasks and stick to the priorities.

Here are 10 on my list:

1. Check your Twitter picture

On social media, people get fewer clues about us. No tone of voice. No facial expressions that shift and change during the conversation. So for goodness sakes, replace that egghead avatar on Twitter with a photo. Otherwise, why would anyone want to engage with you?

2. Write a better Twitter profile

Yes, with just 160 characters, you’ve got to carefully choose the words to use here. But just leaving it blank shouldn’t be one of those choices. Like a faceless follower, an account without a personable description is easy to block and hardly a reason to follow back.

3. Create and nurture your LinkedIn profile

Recent research showed that eight in 10 companies included LinkedIn when recruiting. (I wonder if the other 20 percent are still using mimeograph machines and manual typewriters.)

Regardless of whether you are actively looking for work, LinkedIn is now just an extension of your résumé. You need a profile there.

4. Start a blog or website