Social media tips from GM’s Mary Barra and other top leaders
How should your executive team use online platforms? This download offers insight into how some of the world’s biggest names use their channels to tell stories.
Social media has changed how businesses connect with consumers.
The change is so profound that many business leaders are now trying to retrain themselves for a media market that demands transparency, humor, perseverance and more. The change has empowered some organizations, but others have struggled to get their leaders to fully embrace these interactive channels.
If you have questions about how your executives should be using their social media feeds to build personal brands, attract consumers and encourage online buzz, look no further.
This download from Meltwater offers key takeaways from the social media strategies and techniques of eight high-profile business leaders, including:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
