Snap’s original videos aim to hook viewers without a time commitment
The move to provide TV-quality shows at only a few minutes each is meant to quickly entice users to spend more time on the app. However, it might not make them stay for much longer.
If you’ve cut the cord on traditional TV, there’s another place to watch scripted shows: Snapchat.
More people are moving away from non-streaming network and cable TV programming, and Snap looks to take advantage of it. It recently launched a set of original shows, called “Snap Originals,” which are meant to entice younger consumers to watch content that is TV-quality, but not on a TV screen.
Expect these shows to look and feel very different than other mobile video. The plot structure will focus on hooking users upfront, the production cues will move more quickly and there are a ton of split-screens and motion graphics.
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