Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure
Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway.
Good morning, PR pros:
Here’s why an editorial calendar is crucial for promoting your brand.
Today is 7/11, so 7-Eleven is offering—from 11 a.m. to 7 p.m. local time, naturally—a free small Slurpee at each of its stores.
It’s also not afraid to let the immediate world know about it:
Happy 7-Eleven Day, Slurpeeps! Follow your tongue heart and come get a free small Slurpee, today only! 11am to 7pm. #slurplife #7ElevenDayhttps://t.co/oSwVQgcLJk pic.twitter.com/JSemYrABDb
— 7-ELEVEn (@7eleven) July 11, 2019
Similarly, Chick-fil-A offered freebies on its 15th annual Cow Appreciation Day. (Sorry if you missed out on that.)
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