Snapchat keeps rolling with GIFs, tabs and merchandise
The app has faced criticism with its recent redesign but is charging forward. It recently announced Giphy integration and is offering organizational tabs, products and more.
Snapchat is looking to appease angry users—but it’s not backing down from its new path.
The social media platform recently met with backlash after a major overhaul of its app angered regular users, but instead of changing its design back to the original, Snap is instead offering users (and brand managers) additional features.
The first comes through a partnership with Giphy. Snap announced on Tuesday that users can now add GIF stickers in the app, which can be overlaid onto uploaded photos and videos.
To add GIFs to your posts, tap the Sticker icon and search for the image you want to add to a photo or video. You can scale the GIF sticker by pinching the screen with your fingers or add multiple GIFs. Also similar to Instagram, there’s an option to pin a sticker to something in your snap by pressing and holding the sticker to a spot in your video, and the sticker will move, rotate, or scale to whatever it’s pinned to.
Another feature aims to address users’ complaints surrounding the redesign and finding content.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
