Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns
Also: Study: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients.
Good morning, PR pros:
Whether you’re a consultant, agency pro or in-house communicator making a side hustle, LinkedIn made it easier to attract clients through the platform.
The feature, called “Open for Business,” is available to any LinkedIn member with a Premium Business subscription. Click “Add Services” on your profile, then add a list of the expertise you provide. (This might also help others understand better what you do, PR pros.)
Your profile will also show up in search results when other LinkedIn members search for services you provide.
Here are today’s top stories:
Snapchat added 13 million daily active users over the past quarter, bringing the social media app’s total daily user count to 203 million—the platform’s highest numbers since it went public in March 2017.
Why it matters: Don’t count the platform out of your social media efforts, especially if your target audience skews younger.
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