Sensible PR lessons from 3 nonsense comedies

Need proof? Check out the hidden PR wisdom in these three goofy laugh-fests:

“Dumb and Dumber”

You will hear the word “no” quite often in public relations. It’s part of the job. So it’s important to stay optimistic and try not to think that an idea or opportunity is ever a lost cause.

One of my favorite comedies is “Dumb and Dumber.” The film follows the cross-country journey of Lloyd Christmas and Harry Dunne, two good-natured imbeciles who try to return a briefcase full of money to its rightful owner.

One of the great things about this movie is Jim Carrey’s character, Lloyd, and his relentless pursuit of Mary Swanson, played by Lauren Holly. When she says there is a million-to-one chance they will ever be together, his response is, “So you’re saying there’s a chance.”

In this industry, it is important to never label anything as unachievable. Dream big, think big, accomplish big. Don’t limit your ideas to capture just the minimum or expected result. We want the best for our clients and have to think outside our comfort zone to get them there.

“Tommy Boy”