Seeing content as a business asset, companies beef up management platforms

To pull this off, however, it’s essential to have the technology to do that: a content management system.

“Everyone’s been saying for years that content is king,” says Frank Radice, expert in residence for TheNewsMarket.com, a Definition 6 company. “If content is king, it’s no good unless you can get it out there to be consumed, and content management systems are a way to get it out there so that people can consume it in an organized way.”

A free new digital guide from Ragan Communications and Red Touch Media offers an in-depth look at how companies and brands such as Boeing, Blendtec and the EA FIFA game employ content to engage customers—and how they manage that content.

The guide, “Content management and distribution,” details how to keep content secure from leaks or industrial espionage while collaborating internally—and sharing externally.