Resources for getting out of your PR rut

Do you ever feel that you don’t really understand PR?

Even if you’ve been working in the PR and marketing industry for years, it can be easy for that world to feel muddled. After all, there’s often a great deal of differing information floating around. Have you recently asked:

How do I analyze results?

Which channels should our company use?

What exactly is the PESO model?

Has the press release had its day?

How do I prove my ROI?

What the heck is brand journalism?

You’re not alone. Recently, a generous client said: “Tam, your PR is creating more interest in our products than all our other marketing efforts combined.”