Report: Negative social media content on the rise
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
Social media has dramatically increased companies’ ability to interact with customers.
That increased engagement can be a boon for business—or quickly become a reputational nightmare. A report from Crisp reveals that social media’s ability to propagate harmful content is a key reason behind the difficulties many organizations face around crisis response.
Particularly in the wake of COVID-19 and the Black Lives Matter movement, consumers report seeing a rising number of negative stories. Here’s how Crisp sees the risks for today’s brands:
This is a growing problem for brand managers, as survey respondents said they are seeing an increase in negative or inappropriate social media content being posted to brand-owned channels or ads.
Social media ads aren’t a panacea
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