Report: Most online hotel reviews are fake or skewed
Traveling this weekend? Take those hotel reviews you read with a grain of salt, says one company in the hospitality business.
There’s just something about it: The language is too precise, the praise too nuanced, the grammar errors too easy.
You know what I’m talking about.
Before you suggest I’m just being paranoid, Metrics Marketing, a San Francisco-based hotel research marketing firm, released a report showing that as much as 40 percent of hotel reviews are made up by the establishments or commissioned by them.
According to a Los Angeles Times story on the report:
“And even if those online comments are genuine, the study said the reviews could be skewed because hotel guests with bad experiences are three times more likely to write a review than those who had a good or neutral experience.
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