Report: 2020 leaves its mark on the PR industry
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.
What will be the lasting effects of what has been a very challenging year for so many?
The way we work has changed. The way we gather has changed. Major life milestones like graduations and weddings were postponed or marked privately. The way we shop has changed as more and more transactions move online.
We may go back to the office in 2021—though some will not—and we hopefully soon will be able to again gather for important life events and cultural celebrations. But COVID-19 has changed what we say matters most to us, as evidenced by the responses in the 2021 Relevance Report from USC’s Annenberg School of Communication, in partnership with the Institute for Public Relations and Golin.
When it comes to topics and news that audiences want to learn more about in 2021, a COVID-19 vaccine tops the list:
When asked about the changes that they hope to make permanent, fitness and health were of the most importance looking ahead:
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