Redefining your marketing strategy in 2019

It’s almost the end of the year, and as with every year’s end, it’s time for both reflection and looking ahead.

To succeed in 2019, you need to learn from your mistakes in 2018 as well as start setting new goals for the new year.

If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.

Here are four ways to redefine your marketing tools for the new year:

1. Make video marketing a priority.

The importance of appealing, original and creative video content cannot be stressed enough.

Video marketing is the most dominant and effective form of marketing. According to the Aberdeen Group, a market intelligence firm, video marketers get 66 percent more qualified leads each year as well as have a 54 percent increase in brand awareness.

So, if you want results from your marketing strategy, step up your video marketing. Don’t just make it something you dip your toes in, video marketing should be at the forefront of your strategy. Use various video content like vlogs, video interviews, tutorials or how-to videos, video presentations, live streams, product demos, reviews and more.

2. Focus on the buyer.