Rebranding mistakes your organization must avoid

You’ve decided it’s time for a rebrand.

You’ve already done a lot of these tasks before, when you first launched your brand. The work was probably as exciting as it was aspirational, and it makes sense that your rebranding process is going to be more or less the same. This should be pretty straightforward, right?

Think again.

The rebranding process can be a more arduous process than you would expect, and many would argue that it is a harder journey than the initial branding process.

If you want to ensure that your own rebranding experience is a success, look out for these common mistakes:

1. Just changing the logo

When you undertake your rebranding process, don’t expect to be able to merely change your logo and call it a day. Though your logo is one of the most crucial aspects of a brand, it is not the brand itself.

Your brand is the culmination of your firm’s identity and its values. It should embody the very reason for being. If all you do is change your logo, you haven’t changed much at all, nor have you addressed your reasons for the rebrand in the first place.

What’s worse, it is likely that your customers will notice the change as a merely superficial one, call your rebrand lazy, and move on to a different company.

2. Failing to do your research