Ragan honors the 2022 PR Daily Awards in New York City: list of winners
Winners were celebrated at a special awards dinner in New York during Communications Week on November 2.
The 2022 PR Daily Awards highlighted an impressive group of finalists who, during another year of consistent surprise and endless news cycles, were once again central to engaging audiences through all the noise. We celebrate the campaigns, content, people and teams that helped organizations and clients alike tell timely stories and create meaningful messages during international crises, domestic disasters and everything in between.
Ragan Communications hosted an awards gala on November 2 during Ragan’s Communications Week at New York’s Edison Ballroom, where attendees were excited to recognize fellow PR luminaries and celebrate together in person again.
“The honorees in this year’s PR Daily Awards are a testament to the power of PR,” says Diane Schwartz, CEO of Ragan. “Innovative, measurable and thoughtful campaigns are the hallmarks of the winners, who’ve set a new bar for their fellow communicators.”
Ragan congratulates this stellar group of PR pros.
2022 PR Daily Awards winners
Grand Prize
PR Campaign of the Year
Winner:
Haleon: Theraflu’s Right to Rest and Recover
Honorable Mentions:
5WPR: Axiom Space
Funko: PR Team
Identity: Hudsonville Ice Cream x Little Debbie: The Two Billion Impression Scoop
WM Technology / Weedmaps: Hijacking the Super Bowl Ad Conversation to Battle Cannabis Censorship
Campaigns
Arts & Entertainment Campaign
Winner:
IW Group: McDonald’s Hall of Zodiacs
Honorable Mention:
Tara, Ink.: Tara, Ink.
B2B Campaign
Winner:
Clarity: W3W: Lost and found in LA County
Honorable Mentions:
Brodeur Partners: Launching a Sustainable Future for Cannabis Packaging
Gravitate PR: Strivr: The Bridge to the Metaverse
Landing AI: Democratizing AI
Oracle: 2021 AI@Work Campaign
SpotOn: Points of Profit
Ted Miller Group, LLC.: Matter’s Takeover of CES
Beauty, Fashion or Lifestyle Campaign
Winner:
L’Oréal: CES 2022
Honorable Mentions:
Diffusion: All Eyes on EyeBuyDirect – EyeBuyDirect with Diffusion
Jeneration PR: Reinvigorating a baby brand’s connection to new mothers
Branding Campaign
Winner:
Keurig Dr Pepper: A Snapple Corner Story
Honorable Mention:
FARO Technologies, Inc.: Brand Refresh Campaign
Cause-Related Marketing Campaign
Winner:
3M: Not the Science Type
Honorable Mentions:
Funko: PR Team
Georgia Commute Options: Air Quality Improvement Initiative
Mower: Roam The Empire
NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future
Philip Morris International (PMI): United to Safeguard America from Illegal Trade (USA-IT)
Community Engagement Campaign
Winner:
Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend
Honorable Mentions:
Disney Parks, Experiences & Products: planDisney
U.S. Department of Veterans Affairs/Accenture Federal Services: 2022 GI Bill Summit
Community Relations Campaign
Winner:
BlueCross BlueShield of Tennessee: FREE AND FUN FOR ALL: BLUECROSS HEALTHY PLACES
Honorable Mentions:
IW Group: McDonald’s APA Next
NBCUniversal Telemundo Enterprises: Planifica tu Vacuna
Philip Morris International (PMI): United to Safeguard America from Illegal Trade (USA-IT)
Violet PR: Revitalizing Newark Symphony Hall
Content Marketing Initiatives
Winner:
UC Davis Health: Employee Open Enrollment 2022
Honorable Mentions:
McDermott Will & Emery: Engaging Clients with Case Studies
Sage Growth Partners: Sage Growth Partners and Prealize Health, State of Health PR Campaign
TD Bank: TD Bank Digital Content Team
Corporate Communications Campaign
Winner:
OneTrust: OneTrust Launches the World’s First Trust Intelligence Platform
Honorable Mentions:
Comprise x CableLabs: 10G Challenge
East Cambridge Savings Bank: Benefits of a Mutual Bank
Covid-19 Communications Campaign
Winner:
NBCUniversal Telemundo Enterprises: Planifica tu Vacuna
Honorable Mentions:
MolinaCares and Forbes Tate Partners: COVID-19 Vaccine Education Campaign
Pratt Institute: Making a Difference
Sage Growth Partners: Sage Growth Partners and National Minority Health Association PR Campaign
The Leukemia & Lymphoma Society: The LLS National Patient Registry
Virginia Commonwealth University: VCU Better Together – Student Vaccine Campaign
CSR (Corporate Social Responsibility) Campaign
Winner:
Target: Moving Target Forward
Honorable Mentions:
Jackson Family Wines: Rooted For Good: Roadmap to 2030
Philip Morris International (PMI): United to Safeguard America from Illegal Trade (USA-IT)
DE&I (Diversity, Equity & Inclusion) Communications
Winner:
Children’s Health: Children’s Health Expands Diversity & Inclusion Program to Support and Empower Employees, Patients and Community Members
Honorable Mentions:
Ascension: ABIDE
Double Shot: Double Shot
IW Group: Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp
National League for Nursing: Taking Aim: Addressing Structural Racism, Diversity, Equity, Inclusion, Implicit Bias & Social Justice
NBCUniversal Telemundo Enterprises: Cebrando el Mes del Orgullo
R+Co: Pride Edition: DREAMHOUSE Cold Pressed Watermelon Wave Spray
Education Campaign
Winner:
IW Group: McDonald’s APA Next
Honorable Mention:
Jackson Spalding: Delivering the Future: Jackson Spalding, The Coca-Cola System & The Technical College System of Georgia
ESG (Environmental, Social & Governance) Communications
Winner:
Target: Moving Target Forward
Honorable Mentions:
Austin Resource Recovery: Curbside Composting Program
Landis Communications, Inc.: Fish Run Place
LG&E and KU: You ‘herd’ it here first: LG&E and KU launch live sheep cam
Webster Bank: Webster Bank’s 2021 Environmental, Social and Governance Report
Event PR or Marketing Campaign
Winner:
Green Giant with Gillian Small PR: Green Giant® Partners with PEEPS® to Pull The Ultimate April Fool’s Day Prank: Green Giant® Cauliflower-Flavored PEEPS®
Honorable Mentions:
1Milk2Sugars: Keys Soulcare X Sephora Canada Launch
Cloud Native Computing Foundation: CNCF: Resilience Realized
Diffusion: Scripps National Spelling Bee x Diffusion Make History with First Black American Winner
Fraser Health: Increasing community immunity through a Vax-a-thon event
Mars Petcare: Helping 285 Pets Find Homes with Mars Petcare’s 13th Annual Adoption Weekend
TV One Networks: Urban One Honors
Food or Beverage Campaign
Winner:
HUNTER: PEBBLES® SLAM DUNKS NATIONAL CEREAL DAY WITH NIKE COLLABORATION
Honorable Mentions:
Beyond Meat: Beyond Fried Chicken
Identity: Hudsonville Ice Cream x Little Debbie: The Two Billion Impression Scoop
IW Group: Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp
Mohegan Sun: Mohegan Sun serves the bold with launch of newest coffee shop, The Crafty Stir Cafe
Popeyes: Buffalo Chicken Sandwich Launch
Rinck Advertising: Dunkin’ Maine Blueberry Line-Up
Global PR Campaign
Winner:
Hilton: To New Memories
Honorable Mentions:
3M and Ketchum: State of Science Index 2021
East Bay Municipal Utility District: EBMUD Fossil Discovery
L’Oréal: CES 2022
The Hoffman Agency: A World-class PR Program on a Shoestring Budget; Elevating the Supermicro Brand and CEO Profile in the U.S., EU and APAC
Influencer Campaign
Winner:
Kaplow Communications: Warners Is All You Need with Kaplow Communications & ShopStyle Collective
Honorable Mentions:
Endo International, plc: Really Cellulite Influencer Campaign
IW Group: Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp
JPA Health: Getting Out of the Rough
Peppercomm / Honeymoon: Peppercomm / Honeymoon for Binance
The Hoffman Agency: From Water Jugs to Dumbbells — Bowflex Influencers Bring Fitness Home
Integrated PR & Marketing
Winner:
NBCUniversal Telemundo Enterprises: Come with Us / Juntos Imparables
Honorable Mentions:
Cloud Native Computing Foundation: CNCF: Resilience Realized
East Cambridge Savings Bank: Benefits of a Mutual Bank
Gravitate PR: Hired: State of Tech Salaries
Havas Formula: Core Hydration Summer 2021 Campaign
iQ 360: Hawaii Department of Health’s COVID-19 Vaccines for Keiki
MyWHY Agency: American Medical Association 175th Anniversary Campaign
OneTrust: OneTrust Launches the World’s First Trust Intelligence Platform
Marketing Campaign
Winner:
Made You Feel: TUSHY Super Bowel
Honorable Mentions:
JSI Research & Training Institute, Inc.: Tick Free NH
LG&E and KU: Empowering Convenience with LG&E and KU’s New Mobile App
P1FCU: 1% Cash Back Refi
Media Pitch
Winner:
Lincoln Financial Group: Spring Clean Your Finances
Honorable Mentions:
Experience Columbus: Holiday Press Box Mailer
Notably: Rowan Valentine’s Day Survey Pitch
Smithsonian’s NMAAHC: Jackie Robinson 75
Aurora Strategy Group: Canadians for Nuclear Energy
Media Relations Campaign
Winner:
The Home Depot with MSL and Hartmann Studios: How to Sleigh the Holidays: The Home Depot Halloween & Holiday Program 2021
Honorable Mentions:
Airfoil Group: MSHDA MIHAF Launch Campaign
Children’s Health: Children’s Health Educates and Empowers Parents, Physicians with COVID-19 Media Relations Campaign
Diffusion: Honey, I’m Home: Maximizing Burrow’s Revenue Through Targeted Media Strategy
Endo Aesthetics: Endo’s QWO: Launching the First and Only FDA-Approved Injectable for Cellulite
GlobalFoundries: Ascent to Semiconductor Industry Leader
L’Oréal: CES 2022
Mars Petcare: Earning 551M Impressions to Spotlight Pet Adoption with Mars Petcare’s 13th Annual Adoption Weekend
Smithsonian’s National Museum of American History: Jan. 6 Capitol Attacks Anniversary
Technica Communications: Fast EV-Charging Goes to Washington: Tritium’s PR journey from nascent Australian brand to White House Endorsement
Ted Miller Group, LLC.: Matter’s Takeover of CES
Multicultural Campaign
Winner:
Buchanan’s, DIAGEO NA: BUCHANAN’S Scotch Whisky Introduces The What Glory We Are Campaign Celebrating Those Who Embody the Spirit of the 200%: 100% Hispanic and 100% American
Honorable Mentions:
5WPR: REVOLT
Century 21 Real Estate: CENTURY 21 Empowering Latinas Program
IW Group: McDonald’s Hall of Zodiacs
NBCUniversal Telemundo Enterprises: Come with Us / Juntos Imparables
VCU Health: Hispanic COVID-19 vaccine outreach
Nonprofit Campaign
Winner:
GENYOUth: Taste of the NFL: A Campaign to End Student Hunger
Honorable Mentions:
Berg & Associates LLC: Keeping Oregon Wildlife Safe One License Plate Sale at a Time
Brodeur Partners: Transforming an Iconic In-Person Walk into a Virtual Event Amid a Pandemic
Team Rubicon: Afghanistan Resettlement
The Dayton Foundation: Centennial Celebration – 100 Gifts to the Community
The Veterans of Foreign Wars: VFW #StillServing
Original Research
Winner:
Cigna: Cigna Healthy Workforce
Honorable Mentions:
Civic Alliance: The Corporate Civic Playbook
EvolveMKD: The Evolution of Communications
Fender Musical Instruments Corporation: Fender Uses Nationwide Survey, Doubles Down On Beginner Tools To Break Down Barriers, Demystifies Guitar
Gravitate PR: Hired: State of Tech Salaries
Hilton: The Changed Traveler: Hilton Explores Emerging Travel Trends Two Years Into the Pandemic
Oracle: 2021 AI@Work Campaign
PR on a Shoestring Budget
Winner:
Disney Parks, Experiences & Products: Disney Parks
Honorable Mentions:
Nouveau Communications: HipDot x Cup Noodles Launch
Smithsonian’s National Museum of American History: Jan. 6 Capitol Attacks Anniversary
Public Affairs Campaign
Winner:
Raffetto Herman Strategic Communications with CYBER.ORG: National K-12 Cybersecurity Learning Standards
Honorable Mentions:
Aurora Strategy Group: Canadians for Nuclear Energy
Marino: FixRx’s Campaign to Fix NY’s Broken Prescription Drug System
U.S. Department of Veterans Affairs/Accenture Federal Services: Post-9/11 GI Bill Enrollment Verification Rollout Campaign
Public Service Campaign
Winner:
Jackson Spalding: #ListentoGwinnettMoms Campaign
Honorable Mentions:
JSI Research & Training Institute, Inc.: Rhode Rules for Rhode Island
Philip Morris International (PMI): United to Safeguard America from Illegal Trade (USA-IT)
Re-branding or Re-positioning
Winner:
Clean Energy Buyers Association with Inspire PR Group: Clean Energy Buyers Association Renaming & 2030 Strategy Rollout
Honorable Mentions:
BorgWarner: BorgWarner Rebranding Campaign
Canine Companions: Canine Companions
Peraton: One Peraton
Social Media Campaign
Winner:
NBC Sports Next: “Celebrating Women in Golf” Social Campaign: A Hole-in-One for GolfPass
Honorable Mentions:
Novartis Pharmaceuticals with BCW: Expanding Patient Support and Resources with ENTRESTO Chatbot
Disney Parks, Experiences & Products: Disney Parks
L’Oréal: CES 2022
Storytelling Campaign
Winner:
Lockheed Martin: The Need for Speed – Telling the Story of Lockheed Martin’s Role in Top Gun: Maverick
Honorable Mentions:
Clarity: Zesty.ai: Reshaping the Insurance Industry
United Way of the National Capital Area: When None Are Ignored, All Will Thrive
Technology Campaign
Winner:
L’Oréal: CES 2022
Honorable Mentions:
5WPR: Axiom Space
Clarity: W3W: Lost and found in LA County
Comprise x Valyant AI
Elev8 New Media: Vuzix Unveils Shield™ Smart Glasses at Consumer Electronics Show 2022
IW Group: McDonald’s Hall of Zodiacs
Quarter Horse PR: EngageSmart IPO Campaign
SutherlandGold: Sila x WHOOP
Ted Miller Group, LLC.: Matter’s Takeover of CES
Thought Leadership Communications
Winner:
Civic Alliance: The Corporate Civic Playbook
Honorable Mentions:
ABB Installation Products: Food & Beverage Safety and Productivity Series
Berg & Associates LLC: Community-Based Thought Leadership Elevates OnPoint’s Position as Financial Wellness Leader
Comprise x Terrapin: “Explore Responsibly” Campaign
ECMC Group: ECMC Group Lays the Groundwork for Education at the Speed of Change
Landing AI: Democratizing AI
Notably: Tealbook
The Agency: Thought Leadership Communications
Use of Data and Measurement
Winner:
Subject Matter: Kastle’s Back to Work Barometer
Honorable Mentions:
3M and Ketchum: State of Science Index 2021
ECMC Group: ECMC Group Helps Teens Question The Quo in Education
Video Campaign
Winner:
Bacardi: Belonging at Bacardi
Honorable Mentions:
AGAR: IT IS US
MolinaCares and Forbes Tate Partners: Andrew’s Journey COVID-19 Video Campaign
New York Independent System Operator: PR Daily video campaign
Ruder Finn: The Quest for Sleep
Health Care PR and Marketing
Health Care Content
Winner:
Cigna: The Cigna Newsroom
Honorable Mentions:
Children’s Health: Children’s Health Shares Facts – Not Fear – With COVID-19 Content Strategy
EvergreenHealth: Redesign Builds Digital Front Door for Tech-Savvy Patients
Glooko, Inc.: Glooko Byline Articles on the Value of Remote Patient Monitoring
Health Care Covid-19 Communications
Winner:
Baptist Health South Florida: Baptist Health COVID-19 Outreach
Honorable Mentions:
Aegis Sciences Corporation: TestingWorks! Allows Students to Return to the Classroom Safely
Jackson Spalding: #ListentoGwinnettMoms Campaign
MolinaCares and Forbes Tate Partners: COVID-19 Vaccine Education Campaign
SoutheastHEALTH: COVID Vaccine Clinics
Health Care Communications Campaign of the Year
Winners:
Ruder Finn: The Quest For Sleep
Baptist Health South Florida: Baptist Health COVID-19 Outreach
Honorable Mentions:
Fraser Health: Increasing community immunity through a Vax-a-thon event
Ascension: Thought Leadership
Health Care PR Campaign
Winner:
Ruder Finn: The Quest For Sleep
Honorable Mentions:
Amendola: Amendola Amplified DrFirst’s Healthcare Brand
Crowe PR: DermTech Melanoma Awareness Month Campaign
dna Communications/NVS Pharmaceuticals: Leveraging a Compelling Patient Story to Raise Awareness for Dry Eye Disease (DED) and Advance Competitive Edge for a Dry Eye Treatment
HSA Bank: The 2021 HSA Bank Health & Wealth Index℠
Lightspeed PR/M: How Lightspeed PR/M Told The Moving Story of MoveAgain
Raffetto Herman Strategic Communications: PlushCare
Health Care Publication
Winner:
UC Davis Health: UC Davis Health Magazine (Summer 2021)
Honorable Mentions:
CARF International: Consumer Guide to Life Plan Communities
Changi General Hospital: Caring
McDermott Will & Emery: The Next Evolution of Healthcare Private Equity
Health Care Thought Leadership Communications
Winner:
Ascension: Thought Leadership
Honorable Mention:
Amendola: Amendola helps HSBlox educate the market on value-based care
Health Care Video
Winner:
Conde Nast: Conde Nast (Epicurious) x Entresto
Honorable Mention:
MolinaCares and Forbes Tate Partners: Andrew’s Journey COVID-19 Video Campaign
People and Teams
Corporate PR Team of the Year
Winner:
Peraton: Corporate Communications and Engagement
Honorable Mentions:
Responsible Initiative for Justice: Responsible Business Initiative for Justice
Solebury Trout: Solebury Trout’s Corporate Communications Team
Marketing Team of the Year
Winner:
March of Dimes: March of Dimes Marketing Department
Honorable Mentions:
Blackstone: Blackstone Marketing Team
St. Thomas University (STU): STU Marketing & Communications
PR Agency of the Year
Winner:
EvolveMKD: EvolveMKD
Honorable Mentions:
Caliber Corporate Advisers: Caliber Corporate Advisers
Factory PR: Factory PR
JPA Health: JPA Health
Just Drive Media: Just Drive Media
The MRKT: Yanelis Garcia
PR Leader of the Year
Winner:
Melissa Skottegaard: Cigna
Honorable Mentions:
Marissa Eigenbrood: Smith Publicity, Inc.
Astrid Greve Spencer: Enablon
Nicole Rodrigues: NRPR Group
Heather Zoumas-Lubeski: Endo International, plc
PR Professional of Year
Winner:
Megan Driscoll: EvolveMKD
Honorable Mention:
John Gonda: Sage Growth Partners
Podcasts & Publications
Annual Report
Winner:
Mars Petcare: Mars Petcare Keeping People and Pets Together Report
Honorable Mention:
Children’s Health: Children’s Health 2021 Beyond ABC Symposium Spurs Critical Dialogue about Mental Health Amid COVID-19
iQ 360: HEI’s 2022 Environmental, Social and Governance Report
Public Relations Society of America: PRSA 2021 Year in Review
UNC Health: UNC Health 2021 Annual Report
Webster Bank: Webster Financial Corporation’s 2021 Annual Report
Publication
Winner:
Marcus Thomas LLC: Sherwin-Williams Market Pulse, Vol. 2 Publication
Honorable Mention:
Changi General Hospital: Caring
NBC Sports Next, SportsEngine and 59 Creative: NBC Sports Next and 59 Creative Collaborate to Introduce First-Ever Interactive Kids’ Guide to the Olympics for Future Athletes
Non-Obvious Company: The Non-Obvious Insights Email Newsletter
Online Newsroom or Media Center
Winner:
UC Davis Health: UC Davis Health News website
Honorable Mention:
Metropolitan State University of Denver: RED online newsroom
Nissan Motor: Nissan News
OSF HealthCare: OSF HealthCare Newsroom
Podcast
Winner:
American Association of Nurse Anesthesiology: Moving the Needle: A Nurse Anesthesiology Podcast
Honorable Mention:
Aon: “On Aon” Podcast
JSI Research & Training Institute, Inc.: The Power of Prevention Podcast
Nordstrom: The Nordy Pod
SurePayroll: SurePayroll Back of the Napkin Podcast, Season 3
Webcast
Winner:
Nissan Motor: Nissan News
Honorable Mention:
National League for Nursing: NLN.org
P1FCU: P1FCU.ORG
UC Davis Health: UC Davis Health, open enrollment website
PR Events (Live or Virtual)
Employee Event
Winner:
Target: Take Five
Honorable Mention:
Bandwidth: Spirit Week 2022
Influencer Event
Winner:
HBO Max + The MRKT: Gordita Chronicles: A Strategic Partnership between HBO Max and Agency Partner The MRKT
Honorable Mentions:
Cloud Native Computing Foundation: CNCF: Resilience Realized
Red Havas: Elevating Expertise at Transitions the Studio
Press Event or Media Tour
Winner:
Keurig Dr Pepper: A Snapple Corner Story
Honorable Mentions:
Identity: Identity, Guiding the Oakland County Prosecutor’s Office During the Oxford High School Shooting Crisis Response
Jackson Spalding: TK Elevator Grand Opening
The Home Depot with MSL and Hartmann Studios: SkeleTON of Fun: Halloween and Holiday Virtual Media Showcase 2021 by The Home Depot
Social Media Communications By Channel
Winner:
Novartis Pharmaceuticals with BCW: Expanding Patient Support and Resources with ENTRESTO Chatbot
Honorable Mention:
SPM Communications: Community Coffee Social Campaign
Winner:
AGAR, Kroger: Boost by Kroger Plus
Honorable Mention:
SPM Communications: Community Coffee Social Campaign
Winner:
Grey Matter Marketing: Grey Matter Marketing Reimagines Surgery with Asensus Surgical
Honorable Mention:
Endo International plc: LinkedIn: Engaging Team Members in a Highly Regulated Industry
TikTok
Winner:
HUNTER: TABASCO® Brand Enters the #HotSauceWars
Honorable Mentions:
1Milk2Sugars: SPOTMYUV
Visit Orlando: Visit Orlando – Social Media Team
For more information on our winners, check out their profiles
Each major party could be doing better if it had made more use of these winners of top prizes and honorable mentions.
Biden could say that if you’re an American who has worked for many years, the wealthy should pay their fair share of taxes so you are more sure of collecting the Social Security and Medicare payments you have earned and deserve.
Republicans could say we should close our border so that local governments can spend more on benefits for you and tax you less, and spend less on the 1.2 million illegals who come in each year.
PR could show millions more American how to get what they want.