PRSA: Rupert Murdoch is torching the reputation of all of his brands

While pundits and journalists continue to flesh out the aftermath of this escalating global scandal, yesterday The Guardian reported that reporters from The Sunday Times, News International’s venerable broadsheet, had attempted to hack the voicemail of former Prime Minister Gordon Brown while he was in office—the question for public relations professionals now turns to the long-term impact these transgressions will have on how we counsel clients in managing their reputations.