Prada pulls ‘blackface’ figures after backlash
Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores.
Prada is scrambling following backlash over a figurine many call racist.
Part of the Pradamalia collection, the figurine in question is called Otto and is an updated version of one of Prada’s recurring motifs, the monkey. It was created in collaboration with 2x4inc (which also did Prada’s pop up at the recent Art Basel: Miami Beach). However, the reworked figure now bears an uncomfortable resemblance to the 1890s book character Little Black Sambo.
The company describes the product line as a “new family of mysterious, tiny creatures that are one part biological, one part technological” and have names like Otto, Toto and Disco.
The black and brown versions feature oversized red lips — a common characteristic of historical blackface imagery.
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Tags: crisis communications, crisis response, fashion PR, Prada, Prada backlash, Prada racist keychain