PR pros are crazy (for coffee)

Caffeine addiction is a mental disorder.

Therefore, PR professionals are mentally disordered—at least until that first mug of Joe hits home.

Proven with yet another cookie-cutter example of “top-down” logic, new medical findings confirm what we’ve all suspected of our PR colleagues for some time now: They’re nuts.

As PR Daily has previously reported, the industry’s affixation for coffee has led to public relations routinely making Dunkin’ Donuts and CareerBuilder’s annual list of most-caffeinated professions.

Now comes a report by Time magazine that caffeine withdrawal—or what the latest edition of the American Psychiatric Association’s “Diagnostic and Statistical Manual of Mental Disorders” (“DSM-5”) refers to as “caffeine intoxication”—is an actual mental disorder.