PR newbies: 8 uncommon tips for job interviews

A young lady asked me that question last week after I spoke to the Public Relations Student Society of America chapter at the University of Wisconsin-Eau Claire.

I considered the obvious tips: research the company, know the dress code, etc. We’ve heard them before. If not, follow the quarterly Help A PR Pro Out (HAPPO) chats for more.

What about those tips that fly beneath the radar? After all, when you’re applying for these internships and jobs, you’re competing with hundreds of other kids. This is not a game, this is a battle—and your future is at stake.

If you’re serious about your search, I have eight “off the beaten path” tips for that first PR interview:

Be conversational with the receptionist or administrative assistant.

Might not seem like a big deal, but in some ways, the administrative assistant will be the most important person you meet at that interview. Later in the day, the hiring manager will walk by the front desk and ask the assistant what he or she thought of you. Make sure the answer is overwhelmingly positive.

Follow up … with resources