PR Daily honors the 2022 Social Media & Digital Awards winners. See the full list.
Ragan celebrated the digital and social media champions during an awards luncheon at New York’s storied Yale Club.
The 2022 Social Media & Digital Awards highlighted the best teams, communicators and campaigns across channels, honoring winners who crafted quality content and tell scroll-stopping stories that stood out in an ever-churning digital landscape — spelling success for their clients and organizations alike.
Ragan Communications and PR Daily hosted an awards luncheon May 10 at New York City’s storied Yale Club in the heart of Manhattan, where attendees were thrilled to gather, network, and dine together in person again.
“While the digital and social media landscapes are always changing, you can see from the winning campaigns incredible consistency in measurable outcomes centered around engagement, education and brand elevation,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.
Ragan Communications and PR Daily congratulate this stellar group of digital and social media champions.
2022 Social Media & Digital Awards honorees
Digital Team of the Year
Winner: Fenton Communications: Fenton Communications Digital
ARPR: ARPR Digital Team
Gold’s Gym SoCal: Gold’s Gym SoCal Marketing Team
Lionsgate: Lionsgate
Annual Report
Winner: UC Davis Children’s Hospital: Annual Report 2019-2020
Clyde Group: Clyde Group IDEA Report
Polestar: Polestar Annual Report
Blog
Winner: Dotted Line: Worksite Labs Brand Awareness
Winner: UPMC Health Plan: UPMC MyHealth Matters Blog
Herbalife Nutrition: I Am Herbalife Nutrition Blog: Powerful Storytelling That Defines Our Company
Shutterstock: Shutterstock Blog
Tier One Partners for Ally: Tier One Partners Establishes Ally Blog
Brand Awareness
Winner: INTIMINA: The Wonder Girls Guide Book
Winner: The Trevor Project: Lil Nas X Suicide Prevention Advocate of the Year
Grey Matter Marketing: Category Design and Marketing Conditioning to Create Brand Awareness
LELO: LELO BDSM book
Milton Hershey School: Whole Child Approach Amidst a Pandemic
Nicor Gas: Always Here
Cause Marketing/CSR
Winner: BMC Software: CSR and DEI Communications
Winner: DonorsChoose: #GiveThanksNotPranks
Bospar: Bospar Messes with Texas
Citizens Financial Group, Inc.: Ready to Drive Forward Campaign
Disney Parks, Experiences and Products: Disney Magic Makers
Herbalife Nutrition: Nutrition for Zero Hunger in Partnership with Feed the Children
Slice Communications: Sunday Breakfast Rescue Mission – Prepare A Plate Campaign
Community Engagement
Winner: Color Of Change: Puma Sponsorship of Gwen Berry
Winner: Vital Strategies: Reimagine Public Health
Hy-Vee, Inc.: Hy-Vee Disaster Relief Fleet Efforts Set Social Engagement Records
Opportunity International: Opportunity International
PECO: PECO Holiday Madness
Southern Company Gas: “No Diggity”
The Martin Agency: AXE DogeCan
Content Marketing
Winner: Revmade: The Well by Northwell Health, with Revmade
Franco: Supporting Dealers Faced With Inventory Challenges
UPMC Health Plan: UPMC VirtualCare Instagram Live Campaign
Digital Community Engagement
Winner: LiveWorld: Navigating Dementia: A Mount Sinai Community for Caregivers
DOE Office of Legacy Management/RSI EnTech, LLCI: Fernald Preserve Visitors Center
Michael Smith Foundation for Health Research: A 20-Year Journey of Health Research in BC & Beyond
Diversity: Equity & Inclusion Campaign
Winner: Syngenta: The more we talk the more we understand
Klick Health: Rise Above COVID
Southern Company Gas: Fueling Equity
Sunrise Banks: Banking on Change
TD Bank: More Than A Month: Black History Month
T-Mobile: Employee Spotlight
Email Newsletter
Winner: VSP Vision Care: VSP EnVision E-Newsletter
Evins Communications: Evins’ Newsletter
TINT: TINT – Future of Marketing
Winner: Crown Media Family Networks: Hallmark Channel’s When Calls The Heart – Season 8 – Facebook Lives
Silfex, Inc.: How Silfex Utilized Facebook for Employee Recruitment + Engagement
Healthcare Marketing Campaign
Winner: Revmade: The Well by Northwell Health, with Revmade
Academy of Nutrition and Dietetics: National Nutrition Month® 2021
INTIMINA: The Wait
Klick Health: Community Unity
Springfield Clinic: Health Value Community
The Center for Health Affairs: Hospital Highlights
Influencer Campaign
Winner: Agency Guacamole: Matrix – A Curl Can Dream
Winner: Reebok: Reebok Spoken Rights with 160over90
Endo International, plc: Really Cellulite Nano-Influencer Campaign
Great Clips: Great Clips Soars to the Top of the Class in Influencer-Led Back-to-School Campaign
Peppercomm for Travelers: Partnership with Captain Sandy Yawn
Sway Group: National Tomato Day 2021 Influencer Campaign
Winner: Gold’s Gym SoCal: Gold’s Gym SoCal Marketing Team
Ferrovial: Ferrovial Instagram Takeovers
The Martin Agency: AXE DogeCan
UPMC Health Plan: UPMC Health Plan Instagram
Westchester County Tourism & Film: Beyond Connected
Interactive Content
Winner: Syracuse University: Syracuse University Instagram Alumni Q&A
G&S Business Communications: Syngenta Biodiversity Webpage
Intranet
Winner: Hager Sharp: The Hager Sharp Portal
Polestar: Parallax
Winner: Klick Health: Different Paths to Klick
Bospar: LinkedIn – The Bospar Experience
Certara: Certara LinkedIn Campaign: Best Use of LinkedIn
Endo International plc: LinkedIn: Engaging Team Members in a Highly Regulated Industry
Marketing Campaign
Winner: Dotted Line: Worksite Labs Brand Awareness
C&W Networks: There are only two types of companies, those that have been hacked and those that have the protection of C&W Networks
Masonite: Sound Decision
Miami International Airport: Baby Mia
Wray Ward: Huber Engineered Woods
Media Relations Campaign
Winner: American Humane: 2021 American Humane Hero Dog Awards
ECMC Group: ECMC Group Helps Teens Question The Quo in Education
Endo International, plc: Endo’s Qwo®: The First and Only FDA-Approved Injectable for Cellulite
First Tee – Greater Richmond: Belmont Reopening
Lobeline Communications: The Original Immersive Van Gogh Exhibit
SlicedBrand: Wasteless – Using AI to eliminate food waste and help the climate
United States Postal Service: Package Machine Deployment
Mobile App
Winner: Heatcraft Refrigeration Products: Refrigeration Toolkit
Winner: Medela: Medela Family
Deem, Inc.: Say hello to Etta, the mobile-first corporate travel platform by Deem
Match: Collins Rebrand
UnitedHealth Group: Sparq Employee Mobile App
Multichannel Campaign
Winner: JPA Health: No One Missed Biomarker Testing Awareness Campaign
UnitedHealth Group: Sparq Employee Mobile App
Masonite: Sound Decision
Noisy Trumpet: Lightscape San Antonio 2021 Campaign
Parkinson’s Foundation: Parkinson’s Awareness Month – #KnowMorePD
The Center for Health Affairs: Hospital Highlights
Online Event
Winner: Baker Tilly US: Baker Tilly 2021
Certara: New Horizons in Pediatric Drug Development
FactoryPR: IKEA Festival
IEEE-USA: EVO21
SHIFT Communications: Citrix Launchpad: Fueling Social Media Conference Attendance & ROI
UPMC Health Plan: UPMC VirtualCare Instagram Live Campaign
Online Newsroom/Brand Journalism
Winner: TD Bank: More Than A Month: Black History Month
PayPal: PayPal’s Global Newsroom Network & Storytelling Destination
Walgreens: Walgreens Newsroom
Paid Social Media Campaign
Winner: Splash Financial: Splash Financial Social Relaunch
Earlens: Earlens Acquisition Campaign
JPA Health: Notes of Encouragement Patient Support Campaign
Podcast
Winner: Global Widget: CPG & CBD University Podcast
Biotechnology Innovation Organization: I am BIO podcast
Ferrovial S.A.: Sounds Like Infrastructure
Global Results Communications: PR 360 Podcast
Tekfen Holding: Sub rosa
UnitedHealth Group: Weekly Dose Podcast
Public Affairs Campaign
Winner: National School Food Program Advisory Committee: Canada Can Feed Kids Now
The Nature Conservancy: Congresswoman Murphy Makes History
Public Relations Campaign
Winner: The Abbi Agency: Carmel-by-the-Sea
Deloitte Global: 10th anniversary campaign, the 2021 Millennial and Gen Z Survey
ECMC Group: ECMC Group Helps Teens Question The Quo in Education
H&S: The Pedestal Project
Miami International Airport: MIA Vaccine Sites
Northern Arizona University: Let’s Axe Covid Together: Mask Up, Stay Safe & Kick Axe
SlicedBrand: Xayn: Search as it should be
WarnerMedia, HBO Max in Latin America: HBO Max Launch in Latin America
SEO Strategy
Winner: UC Davis Health: COVID-19 Delta Variant Content
Walgreens: Walgreens Newsroom SEO Strategy
Social Listening and Real-Time Response
Winner: DICK’S Sporting Goods: Addressing the Gender Gap in Sports with 160over90 and VMLY&R
Cisco: Cisco Live
Frank’s RedHot: TikTok Hot Sauce Wars
Klick Health: Community Unity
Social Media Campaign
Winner: Crown Media Family Networks: Hallmark Channel’s Sister Swap Virtual Watch Parties
Winner: The North Face: It’s #MoreThanAJacket
Bullfrog + Baum: Made by Nacho Teaser Campaign
Cisco: Cisco Live
Lincoln Financial Group: Plan. Protect. Retire. Philadelphia Eagles Sponsorship Content Series
Milton Hershey School: Whole Child Approach Amidst a Pandemic
PwC: PwC’s 25th Global CEO Survey
SPM Communications: Community Coffee x Rodney Lewis
UPMC Health Plan: Behavioral Health Campaign
UPMC Health Plan: Minority Vaccination Social Media Campaign
UPMC Health Plan: UPMC VirtualCare Instagram Live Campaign
Xcel Energy: Charging Perks Electric Vehicle Pilot
Specialty Campaign
Winner: Klick Health: The Curious Eye
Dotted Line: Worksite Labs Brand Awareness
Michael Smith Foundation for Health Research: A 20-Year Journey of Health Research in BC & Beyond
Wray Ward: Huber Engineered Woods
TikTok
Winner: Disney Parks, Experiences & Products: Disney Parks TikTok
DICK’S Sporting Goods: #WelcomeBack Back to School TikTok Campaign
Lionsgate: Lionsgate
Winner: The Martin Agency: AXE DogeCan
Crown Media: Twitter
Milton Hershey School: Whole Child Approach Amidst a Pandemic
Ubisoft: XDefiant Announcement
Video
Winner: G&S Business Communications: Syngenta 2021 GIS Virtual Show Wire Wax Video
Austin Fire Department: 20th Anniversary of 9/11
Klick Health: #SpreadJoy
Klick Health: Heal Work Recruiting Campaign
Mastercard: Good Morning LAC
Newell Brands: Newell Brands 2021 Year in Review Video
Nicor Gas: Always Here
Pennsylvania State Nurses Association: Nursing in Crisis
Website
Winner: Herbalife Nutrition: 2021 Corporate Site Restructure and Relaunch
G&S Business Communications: Syngenta Biodiversity Webpage
Heatcraft Refrigeration Products: heatcraftrpd.com
UC Davis Health: Open Enrollment Website
UnitedHealth Group: UnitedHealth Group Sustainability Digital Experience
Wellness Campaign
Winer: JPA Health: Preventing Physician Suicide
CDC Division of Violence Prevention: Essentials for Parenting and Preventing Adverse Childhood Experiences
Congrats to all the honorees for 2022!
For more information on our winners, check out their profiles here.
