Poll says PR pros hate cold calling—can you relate?
We asked the Ragan.com LinkedIn group what they hate most about their jobs as PR pros.
Most respondents to a Ragan.com LinkedIn poll about what PR pros hate about their job cited cold pitching as the top frustration.
“Cold pitching in a world where almost no one wants the human contact of a telephone call is difficult at best,” wrote Stephanie Kerch, principal/owner at Vivid Communications.
According to our poll, 49 percent of respondents said they disliked cold pitching most, followed by 17 percent who felt negatively about their news releases being heavily edited, and 15 percent who needed a break from crazy deadlines.
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