Poll: PR pros love spontaneity in their job

But there are upsides, right? I polled the community to find out what they love most about PR.

The verdict? Variety, according to 58 percent of respondents.

“I’ve stayed in this biz for 20 years” said Meg McAllister, president and founding partner at Ben , “primarily because there is virtually never a dull moment.”

Meanwhile, 21 percent of respondents said client relationships were their favorite part of the business.

“I enjoy interaction with clients, media and movers and shakers” said Ben Holbert, consultant at Halliburton, Hines and Holbert. “Also, I agree with the rush of scoring a major media placement. There are so many companies that could benefit from PR services. If you are a president of a company or CEO—consider the value add.”