Planning for 2019: What PR pros should anticipate in the coming year
The waning months of 2018 are not a winding down but a signal to recalibrate as the calendar page turns. Here’s guidance from industry voices about preparing for new opportunities.
As we enter the last couple of months of 2018, we’re focused on business development and budget planning with current clients.
The final quarter is also an ideal time to examine where our clients should focus and the trends that could become go-to tactics in 2019.
With that in mind, PR experts offer their advice:
Start with a plan.
You can hit the new year running if you plan now. You might even unearth opportunities, such as a new trade show or nascent possibilities in the digital landscape.
Gayle Lynn Falkenthal of Falcon Valley Group recommends: “Check all current plans, and update for 2019, including your strategic communications plan, crisis communications plan and anything else relevant. Also, update editorial calendars for 2019.”
Terri Thornton of Thornton Communications advises, “Make a list of competitions your clients could apply for with dates for when they open, entry requirements and when they close.”
Be prepared.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
