Periscope breaks down barriers with younger consumers

Marketers often seek fresh ways to interact with consumers using social media.

Millennials and Gen Z buyers are seemingly always logged on. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?

Tug Agency social media strategist Dan Brown says that when it comes to using fast-paced channels such as Twitter, brand managers should focus on offering a vibrant experience.

Here’s what that means, from a recent Tug Agency case study:

Using Twitter’s Periscope app, Tug set out to livestream a Samsung Galaxy S7’s first day on earth and let viewers guide the stream in real time via Twitter polls for the first time.

Phone users eagerly congregate online around the launch of major new phones, and an imminent flashpoint was the [recent] release of the Samsung Galaxy S7. As the earliest adopters got their hands on the device, [our client, phone and tablet case manufacturer] tech21 [wanted] its unique products at the center of real-time conversation.

Engagement