Performance marketing analyst at Dick’s Sporting Goods

This isn’t necessarily to say that the retailer won’t have what you want logically stocked in the store. It will. It’s just that in my experience, the moment I walk into any one of its locations, my mind goes to mush as to why I went there in the first place.

Instead, I end up playing with, and wanting, everything in sight.

Not a bad problem to have for DSG, although when consumers search online, they might appreciate less distraction.