Paul Ryan unveiling a PR victory for Romney campaign

After a season of gaffes—Etch A Sketch, “kiss my ass,” Romneycare as talking point—the GOP candidate’s message men and women scored a victory with their unveiling of Paul Ryan as the ticket’s vice presidential pick.

As speculation about whom Romney would pick heated up, reporters, eager for a big scoop, camped outside Ryan’s home in Janesville, Wis. (The app the campaign rolled out to announce the pick didn’t satiate their desires—go figure.)

The challenge for the Romney campaign was twofold: Coordinate a meeting between Romney and Ryan that the press wouldn’t detect; and, once the Wisconsin congressman was chosen, get him to the grand veiling under the radar of the press.