Reimagining the RFP to benefit both agency and client
Besides being a pain in the keister, they can be a huge drain on your resources. The author of ‘Spin Sucks’ has devised a new approach, starting early on as a partner, rather than a bidder.
Besides being a pain in the keister, they can be a huge drain on your resources. The author of ‘Spin Sucks’ has devised a new approach, starting early on as a partner, rather than a bidder.
Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.
Also: NBCUniversal launches ‘Peacock’ streaming service, AT&T disputes fraud claims, Snapchat takes swing at transparency on political ads, and more.
Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.
Congratulations to this year’s honorees. Stay tuned for the winners announcement.
Winners will be feted at a gala celebration in spring 2020.
Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Read on for more insights you can employ in your own online efforts.
Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.
Given that the average person changes jobs a dozen times, you’re probably poised for a career move—whether you know it or not. These tips will get you primed for that next plum position.
Don’t just sit, stew and stare at your phone. Write down what’s bugging you, find an enjoyable distraction, and jot down a daily exit list.
Relax, robots are not taking your job. New technologies can ease industry professionals’ daily duties and open the door to greater career achievements. Just breathe—and read on.
Today’s professionals face an array of workplace quandaries—dealing with nettlesome stresses and addressing overarching concerns about leading their teams and pleasing customers.
Also: Hurricane Dorian looms off the East Coast, Popeyes becomes dangerously popular, and the U.K. pound drops over uncertain messaging.
Common tenets about measurement, ‘bridging’ tactics, and never ever going ‘off the record’ might not offer the best guidance for today’s communicators. Here’s a fresh perspective.