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Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}Pabst Blue Ribbon could save the Twinkie{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/twinkie-the-kid-pbr.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Writing, Editing{/%KICKER%} {%CATEGORIESID%}e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 055d8a23-ee23-4f9c-a2f4-df030843f312, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}The owner of the hipster beer brand expresses interest in acquiring the troubled company. Plus, people love sex, but hate Facebook; ‘post-pie’ commerce on the rise, flavorful holidays, why you should never use a Durex as a water balloon;, more. {/%CAPTION%} {%BODYCOPY%}Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories, amusing marginalia on the Web in this, #TheDailySpin. With our country perched on a “cliff” of fiscal adversity, Pabst Blue Ribbon stands as a beacon of hope for hipsters Americans, assuring us that not all hope should be lost. In the face of economic hardship, the brewer grew its consumer base , now it could salvage one of our nation’s most beloved brands. Gothamist reports that PBR owner C. Dean Metropoulos expressed interest in possibly making a bid for Hostess in the event that union mediation can’t save our treasured Twinkies. UPDATE: Mediation failed,, Hostess plans to continue its path toward closing up shop. No word on whether PBR will swoop in, save the day.  If that doesn’t make you happy, I don’t know what will. Actually, I do. According to a recent study from the University of Canterbury in New Zealand, sex ranked at the top of the list of activities that make people happy, followed by drinking, volunteering—naturally. As for our least desirable activities, Facebook was No. 2, just below recovering from being sick, but ahead of housework. For me, any pleasure found in shopping—which is No. 9 on the favorable activities list—quickly fades once the holidays roll around. However, technology is helping consumers beat the lines this year, even before Black Friday hits. An online survey from Harris Interactive, Digitas found that 28 percent of smartphone or tablet-owning adults plan to shop Thanksgiving Day using their mobile devices. The trend may have even incited a new catchphrase: “post-pie” commerce. RELATED: Looking at smartphones, tablets in bed hurts your sleep patterns It’d take one heck of a sales event—probably a few “post-pie” bottles of wine—before you’d convince me to fork over $1,400 for an ugly Christmas sweater, but that’s precisely what high-fashion label Meadham Kirkchoff is asking for its new wonder of holiday wear. Scratch that: $1,395. As for what to get your officemates, HBO might have the perfect gift for insulting your co-workers. Just don’t get so wrapped up in shopping that you neglect a few of Thanksgiving’s true pleasures. BuzzFeed suggests 15 of the best moments not to overlook this holiday, each via GIF no less. RELATED: What the word of the year means says about PR, marketing Beyond the Thanksgiving table, the holidays also mark a special time of year for brands looking to add a dash of flavor to their marketing mix. From Cinnamon, Sugar Pringles to a Turkey, Gravy Jones Soda, which of these new seasonal savors are you most excited about trying? Burger King, which also made the list for its Gingerbread Cookie Sundae, is bringing more than the gift of flavor this holiday season. The fast food chain is expanding the test of its BK Delivery service to New York City, as well as Washington, D.C., Houston,, Miami. Not surprisingly, Starbucks also made the holiday flavors list. However, do be wary of the hidden dangers lurking in that Peppermint Mocha Latte. Time reports on what people should know about their caffeine consumption. RELATED: PR is now the fourth-most-caffeinated profession Companies looking to leave their mark outside the realm of flavor might be interested in these seven bold tips for building brand awareness online. Just don’t get sucked in on social media to the point of addiction. That’s the fatal flaw for Kellan Lutz Hashtag, Agent Hashtag: Meanwhile, the water balloon hijinks of two scheming juveniles featured in a new commercial for condom brand Durex are also flawed. #TheDailySpin is taking the rest of the week off. Enjoy your holiday. See you back here on Monday. Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance. {/%BODYCOPY%} {%ID%}13212{/%ID%} {%DATAID%}68543b38-f150-4012-aeb4-426ee45bbcfb{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}11/21/2012 2:49:21 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/13212.aspx{/%LINK%} {%BYLINE%}

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}Magazine’s ill-placed ad offers valuable lesson to editorial teams{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/crappy-ad-placement-crop.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Crisis Communications{/%KICKER%} {%CATEGORIESID%}5b5f5480-7a63-458a-90a4-0b98007ec3f7, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619{/%CATEGORIESID%} {%CAPTION%}I’ve seen crappy layout jobs, but never one this literal. Plus, Guy Fieri responds to Times food critic; the Internet becomes the new yellow pages; how to perfect the 15-second pitch; Facebook launches job app;, more.{/%CAPTION%} {%BODYCOPY%}Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories, amusing marginalia on the Web in this, #TheDailySpin. When Cosmopolitan advised readers on a “post-workout power move” in its October issue, I doubt a bowel movement was what it had in mind. Unfortunately for the magazine’s layout department, the juxtaposition of a Vicks DayQuil ad, the imagery in one of the publication’s health tips stories suggests otherwise. And I thought the logo placement on diver Tom Daley’s speedo was awkward. (via Guyism) RELATED: Epic poster placement rewrites the history books A seemly level of awkwardness combined with self-consciousness is how Christy Wampole describes a plague on society, otherwise known as the hipster, in a piece for The New York Times titled “How to Live Without Irony.” In describing the column, Gothamist writer Christopher Robbins says the “important piece of service journalism” calls into question what legacy all of this “rampant sarcasm, unapologetic cultivation of silliness” leaves behind for future generations. RELATED: Irony: Explained It’s a different Times piece that’s still at the talk of the service industry. Food critic Pete Wells blasted Guy Fieri’s new Times Square eatery in a scathing review that’s gone viral, drawing more than 45,000 shares thus far. In response, the celebrity chef had this to say. Of course, the Internet will be the Internet, with various satire responses “from Fieri” provided by the likes of The Daily Beast, CollegeHumor. Perhaps I spoke too soon. According to Creative Agency Secrets, the Internet is slowing transforming into this generation’s yellow pages, in which people turn more to the Web when searching for something specific rather than browsing to past the time. This transformation also means brands must shift their content marketing strategies to retain their consumers. (via OPEN Forum) Apparently some brands are more inclined to transform their marketing strategy with a change of name. A video from Yahoo features some of the more notable name swaps: Speaking of changing names, here are a few new suggestions for what to call these 12 common items that cross our paths regularly. When a business opportunity crosses your path, you had better have an elevator pitch ready. Here’s a guide on how to perfect that 15-second pitch. In the lightning-fast digital age, selling yourself to potential employers is equally as important as selling a client on an idea or product. Thankfully, Facebook is now helping with the latter. In partnership with the U.S. Department of Labor, the National Association of Colleges, Employers, DirectEmployers Association,, the National Association of State Workforce Agencies, the social network has launched the new Social Jobs App, currently connecting users to more than 1.7 million job openings. RELATED: How to get your first job in PR Meanwhile, The Huffington Post is boasting the nine best apps to help consumers with their holiday shopping lists. Nintendo certainly hopes those lists include its Wii U console, even if the company’s marketers are fearful consumers won’t understand how to use the device—which could hinder sales of the gaming system. As a result, Nintendo has opted for hands-on kiosks already set up in more than 5,000 retailers, including Best Buy, Gamestop, Target,, Walmart, as well as 26 malls across the country. RELATED: Are Wal-Mart, Target ruing Thanksgiving Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance. (Image via){/%BODYCOPY%} {%ID%}13191{/%ID%} {%DATAID%}dab7f9ea-1155-4e33-904a-be4999e088d1{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}11/20/2012 2:48:03 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/13191.aspx{/%LINK%} {%BYLINE%}Elizabeth Bromstein

Ragan Insider   |  Alan Pearcy