How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam.
Also: Many communicators are focusing on organic growth, shelter dogs campaign highlights adversity, where PR pros like to network, and more.
The enduring reality show offers lessons for brand managers and other communicators.
The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit.
Focus on other people, accept that ‘perfect’ doesn’t exist, and seek happiness outside that cubicle.
Public relations pros should embrace artificial intelligence to help them become strategic advisors within their organizations—unless they prefer to sit on the sidelines.
Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. Consider this graphic.
To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.
As Valentine’s Day nears, let’s look at poems, song lyrics, even entire plays—as well as Oscar acceptance exhortations—that offer techniques and takeaways for communicators.
Also: Southwest asks passengers to report unwanted behavior, Universal and Blumhouse embrace controversy over ‘The Hunt,’ a zoo’s unique Valentine’s Day offer, and more.
Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.
Also: Nvida, Amazon and Sony pull out of Mobile World Congress event amid coronavirus fears, Chipotle offers free guacamole, Justin Bieber and Quavo rack up donations, and more.
Want to accelerate your professional progress? Here’s why an advanced degree could be the high-octane fuel you need. Says one communicator, ‘My MBA changed my life.’
From working your vocal cords to streamlining your life, these practices will bolster your presentation style and clear your head to make room for new ideas.
You want a new challenge, need to change things up or have awakened to different priorities. Here are tips on how to bring about the change you desire in your career.
