Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
HR and comms pros weigh in on ways to maximize the annual festivities amid a terrible year and a surging pandemic.
With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help.
Congratulations to this year’s impressive finalists!
Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.
If there was ever a time to prioritize charitable giving, it’s now. Here’s how companies can maximize donations, boost engagement and spread goodwill.
The agency leader argues that PR and comms pros have much to be thankful for here at the end of a long and arduous year.
Cooking up an iconic dish isn’t easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with.
Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.
Check out this year’s impressive list of finalists.
Also: ‘Jeopardy’ honors the late Alex Trebek, the European Commission files antitrust claims against Amazon, brands tweet Veterans Day messages, and more.
Also: The Washington Post responds to election anxiety with snarky TikToks, an e-commerce trends chart through COVID-19, Tesla sells out of its branded tequila, and more.
Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
