The 3 goals of every email you send to a reporter
The better you understand these goals, the better equipped you’ll be to achieve them.
The better you understand these goals, the better equipped you’ll be to achieve them.
So you’re not getting the ink you think your company or client deserves. Here are simple ways to remedy that problem.
As pageviews become the currency for digital journalism, public relations professionals need to adjust the ways they reach out to reporters. Here’s how you can make that adjustment.
Public relations is all about relationships, which you should nurture on a regular basis. Here are four non-creepy ways to do so.
Here I go, here I go, spit that 2012 flow. Plus, an on-air graphic startles a Fox News anchor, the pop culture trends behind the most popular baby names, the most well-crafted love letter you’ll ever read, and more.
A majority of people in a recent survey said PR offers the least value to society. A member of the PR ranks reflects on this dubious distinction.
‘I’m dropping everything else,’ is music to a journalist’s ear. So are three other statements.
Want to see your client or company in The Wall Street Journal or Businessweek? Follow this advice, and you might score a career-making PR hit.
Watch what the media has called a ‘testy’ exchange.
While catching a reporter’s attention seems impossible, a few pitches have lived to tell the tale. Here are the stories of five savvy and successful ones.
The email exchange between Philippe Reines and Michael Hastings is the stuff of PR/journalism legend, and it’s been published on the Internet for all to see.
Knock, knock. Who’s there? Boo. Boo Who? Exactly. Plus, ‘Fox and Friends’ gets punked, Dos Equis’ ‘Most Interesting Man’ endorses Obama, the Starbucks diet, Jeremy Lin might want to sleep on your couch, and more.
A step-by-step guide to preparing for the worst in order to get the best results possible.
Copied-and-pasted emails with all-caps subject lines, sent to dozens of reporters and bloggers, will only lead them to ignore you. Here’s what you should do.
Don’t waste your day on social media. By referring to this list you’ll actually save yourself time in the long run.