PR IndustryMatt Stewart
In your first client meeting, don’t ignore the budget
If you can’t agree on a number, the rest of your back and forth will be a waste of time.
Search Results (day in the life)
Daily ScoopBeki Winchel
Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career
Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more.
PR IndustryTed Kitterman
Even in a challenging year, communicators remain thankful. Here’s what they’re telling us.
It’s been a year of more lows than highs, but readers were willing to share some of the things that made them grateful in a tough year.
Daily ScoopBeki Winchel
Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts
Also: McKinsey & Co. reports that only 18% of top companies made internal DE&I commitments, Dunkin’ holiday drink goes viral, Miller Lite celebrates lack of holiday office parties, and more.
Daily ScoopBeki Winchel
U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga
Also: Spotify packages its listener data in emotional stories, Kellogg’s Pringles are getting a modern overhaul, Dole Packaged Foods urges donations for hungry children, and more.
Leadership CommunicationsMary Olson- Menzel and Mel Shahbazian
How to motivate and retain top talent in the virtual workplace
Consider what motivates each individual and beware how online communication favors extroverts and excludes others.
Ragan Insider Ted Kitterman
Why brands must focus on their relationship to consumers’ needs
Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace.
Daily ScoopBeki Winchel
UK retailers face bankruptcy affecting 25,000 employees, NASDAQ proposes diversity requirements for listed companies, and Google Maps launches a newsfeed
Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.
PR IndustrySean Williams
8 tips to help demystify the creative process
Innovation isn’t magic, but the result of a careful process that will produce the best work, deadline after deadline.
Daily ScoopTed Kitterman
GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Brand JournalismSally-Ann O’Dowd
Why and how companies are turning to brand journalism
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
Media RelationsTed Kitterman
5 lessons on activating celebrity superfans
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.
Ragan Insider Ted Kitterman
6 tips for protecting brand reputation in 2021
How are you preparing to safeguard your most precious business asset?
PR IndustryJessica Nunez
Career guidance for aspiring communication pros in 2020
Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.
Communicating UpKatie Delahaye Paine
What we’ve learned about communications from the 2020 Election
With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?
