How will the industry change in the coming year? These veterans offer their insight on which outcomes can be expected and what developments savvy pros should watch closely.
Also: Farmer Boys’ social media sweepstakes win, apps’ value for consumers, PR pros’ stand on profanity in messages, and more.
Scrape those mundane tasks off your plate and let a helpful robot schedule meetings, reply to emails, book appointments and tidy up your calendar.
Consider these inventive tips to help tighten, brighten and enlighten whatever prose is under your nose.
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.
Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up.
Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about.
Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement.
Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam.
High attrition hampers productivity, thwarts growth and flattens morale. Here’s the lowdown on how to keep your top performers happy, motivated and engaged.
Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
Follow this guidance to serve up meatier work that will satisfy your audience, improve SEO and appeal to your readers’ tastes.
You want that kerfuffle to erupt into a disaster? Check out these dopey tactics; feel free to mix and match. Then sit back and your reputation turn to shambles.
The executive was criticized after his most recent interview, in which he admitted that even though he and his company are ‘left-leaning,’ that bias doesn’t show in policy enforcement.
A veteran journalist combs his computer desktop trash bin for the worst of the worst, offering Do and Don’t guidance for PR pros seeking coverage.
