10 influencer marketing trends to watch in 2018
The budding category of marketing changed a lot in 2017. Here are 10 things everyone who works with influencers should monitor in the new year.
The budding category of marketing changed a lot in 2017. Here are 10 things everyone who works with influencers should monitor in the new year.
Whether you’re touting an exciting startup or breathing new life into a familiar organization, these tips can offer fresh approaches for PR pros.
These organizations are leading the creative content revolution.
The coffeemaker said it would stop advertising on the Fox News show amid controversy over the host’s coverage of Roy Moore’s alleged sexual misconduct. Hannity’s devotees want a boycott.
The quarterback recently laughed at a female journalist who asked him about his teammate’s routes. Though he expressed regret, Newton has not issued an apology.
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Take your career to the gridiron with this week’s featured job: NFL Media seeks an integrated marketing manager. Plus, a roundup of open positions.
In an increasingly digital world, you might think this communications tactic has gone by the wayside. One marketing pro argues that it hasn’t, if you follow these steps.
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Check out this year’s most impressive campaigns.
Next time you watch pro athletes compete, take in all the different messages exchanged, from set plays to hollered instructions in the heat of the action. Consider these examples and tips.
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The play, part of The Public Theater’s Free Shakespeare in the Park, depicts the Roman leader in a familiar form. Amid criticism, the companies have distanced themselves from the production.
Through the ‘Game of PR’ is less bloody than the popular TV series, the battles communicators wage are no less fierce. Here’s what you can glean from the show’s characters.
Simply having a lot of followers on the social platform does not necessarily mean an influencer is right for your marketing needs. This guide can help select the best brand ambassador for your organization.