5 ways to develop global PR experience without leaving the country
Are you looking to develop international communication skills? Here are some tips for making yourself a desirable candidate for global communications roles.
Are you looking to develop international communication skills? Here are some tips for making yourself a desirable candidate for global communications roles.
Follow this guidance to determine how and when to field questions, as well as smart ways to handle tough queries.
To get the answers they’re seeking, journalists might employ certain interview tactics that can flummox even the most practiced communicators. If you aren’t prepared, a small mistake can become a full-blown crisis.
Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage.
It’s crucial for every organization to employ a wide range of voices. Here’s how you can find and hold on to talented African American communicators.
A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. Here’s how to use this helpful technique.
Chain execs hope to revive lagging sales by replicating the social media platform in its physical stores. Can cosmetic changes attract online consumers—and perhaps save legacy retailers?
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With the onslaught of messaging and other noise assailing us daily, it takes diligent effort to focus on what other people—colleagues and clients alike—have to say. Consider this advice.
Puns, labels, gerunds and overall vagueness will have your potential audience staying away in droves. Instead, follow this guidance to increase clicks and retention.
Planning an elaborate presentation—clicker and PowerPoint slides at the ready—is one thing; you have time to prepare. Here’s how to be articulate and on point at a moment’s notice.
Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event.
It’s not all about you, internet. Business cards, workshops, branded merchandise and radio ads remain relevant.
Looking to gain insights from reporters, writers, communicators and social media experts? Check out this list for savvy insights and current trends.
PR industry leaders recently met in Austin to talk about new challenges and where PR is headed in the coming year. Here are some of the biggest lessons from the meeting.