5 ways to draw out even the most reserved sources
Follow this guidance to make even shyest subjects shine—and freely share colorful quotes.
Follow this guidance to make even shyest subjects shine—and freely share colorful quotes.
Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help.
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
A top company culture expert shares why employers need to check in before employees check out.
All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling.
Communications executives share their role in promoting ESG initiatives.
Wayfair and law firm Much Shelist discuss corporate vaccination polices.
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
The goal is to provide transparency and enhance investor confidence.
Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks.
How much should you prepare—and what steps can help you avoid gaffes that will bring your performance to a screeching halt? Try these eight steps.
When responding to a crisis, the public wants to know for a certainty that mistakes won’t be repeated. Here’s how to handle this sticky situation.
When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience.
All the poise and style won’t cover for a flawed exit from your media appearance. Here’s how to prepare executives and spokespeople so they don’t flub the finale.
When getting grilled by a journalist, going on the offensive is rarely a successful strategy. Here’s why getting angry at a reporter is likely to backfire.