Report: Communications leaders get C+ in 2019 report card
Despite plenty of data on a lack of two-way communication, decision-sharing, gender parity and other issues, the performance of many industry leaders hasn’t improved. The question is: Why?
Despite plenty of data on a lack of two-way communication, decision-sharing, gender parity and other issues, the performance of many industry leaders hasn’t improved. The question is: Why?
Also: Lego offers a ‘recycling’ program that benefits nonprofits, Transamerica shares insights from an award-winning social media strategy, Vodafone shutters 1,000 stores, and more.
Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.
The company’s team was tasked with rebranding the channels owned by two subsidiary organizations, TAN and TFA. The effort won a PR Daily Award for Community Engagement.
The up and coming generation is cut from different cloth, compared with its predecessors. Their preferred career paths and workplace interactions hark back to Baby Boomers’ ways.
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
As communicators try to forecast their coming year, some are planning to increase investment in technology. Others look to hire new team members. Everyone is counting on change.
Also: Twitter buzzed for National Coffee Day, whether profanity makes sense for your audience, Facebook tests removing ‘likes,’ and more.
Most are optimistic about their allocations, with 85% predicting they will either increase or hold steady.
Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more.
In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.
Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media.
When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.
Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know.
Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.