Discovery Channel’s Twitter strategy creates social frenzy around Shark Week
The week of shark-related programming is celebrating its 25th anniversary, yet its promotional efforts are fresher than ever.
The week of shark-related programming is celebrating its 25th anniversary, yet its promotional efforts are fresher than ever.
Trying to tie your copy into the London Games? A Sports Illustrated reporter offers tips. Plus, a writer opens for a musical act, a scribe (who’s not named Gore Vidal) is remembered, an idea for English teachers, and more.
Not accreditation, but certification. Anyone can call himself or herself a PR pro, which is why the industry so badly needs this development, the author says. What do you think?
Facebook has stayed quiet about the rumored ‘want’ button, but brands—including those in the B2B world—shouldn’t delay planning for its debut. Here are three things to consider.
Americans planned to eat and drink a lot on the Fourth of July. But summer’s not over; there will be more grill outs. Here are five tips for making your next one healthy.
Taking a trip this holiday weekend? Look out for these obnoxious behaviors.
Yet CNN reports he’s straight. (Not really.) Plus, fake bylines in one major U.S. newspaper, Gov. Chris Christie tells off a reporter, YouTube’s complaint department, and more.
The maker of Pong and Asteroids is officially over the hill—too bad someone had to go crash the party. Plus, Google’s $1,500 glasses, ’50 Shades of Grey’ sets new paperback record, KFC’s ‘Cheese Top’ burger, PETA goes after the ‘Trollsen Twins,’ and more.
Some people are addicted to social media, others rely on it for their livelihoods. If you earn your paycheck thanks to Facebook, Twitter, and the myriad other social networking platforms, this post is for you.
Giving credit where credit is due.
The magazine goes beyond just tweeting headlines and links to articles.
We pay tribute to the late TV personality. Plus, summer reading lists, more advertising in schools, the biggest sponsorship marketers, become ‘Mrs. Holiday,’ Comic Sans is not one of Jay-Z’s 99 problems, and more.
You can recharge your battery and charge ahead of the pack. Here are eight easy breezy tips for making it happen.
We’re celebrating this feature’s first birthday. Won’t you join us?
The holiday has certainly evolved since it was conceived roughly 150 years ago.