5 essentials for finding and partnering with a worthy influencer
Identifying a high-profile voice is not enough. You must be diligent about ensuring alignment of values, high-value followers, and the appropriate tone and aesthetic for your brand.
Identifying a high-profile voice is not enough. You must be diligent about ensuring alignment of values, high-value followers, and the appropriate tone and aesthetic for your brand.
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Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.
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It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels.
The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
Don’t just muddle through when disaster strikes your organization. Here are some tips to come back stronger than ever.
Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises. How is your organization stepping up?
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Whether you’re calculating year-end results or planning for 2020, benchmarks show where you stand—and which direction to go. Pluck insights from recent studies to shape your strategy.
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