Top communicators from Methodist Le Bonheur Health, Con Edison, CBRE and Bristol-Meyers Squibb share how they are thinking about leadership and gender in the months ahead.
Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more.
Research shows the office is a hotbed for collaboration, innovation and relationships, but is it worth the risk—or the cost? Experts from top companies share guidance on proceeding with empathy.
Looking for an elevated frame for our current health crisis? Here are some examples of great writers tackling the human issues around disease and loss.
Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more.
Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling.
Also: Facebook offers advice for brands on combatting anti-Asian rhetoric, Jeff Bezos orders Amazon social accounts to attack, Journalists share their most trusted sources, and more.
PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead.
Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.
Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.
T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.
APCO Worldwide’s Margery Kraus and Ragan Communications’ Diane Schwartz share their thoughts on growing the ranks of women leaders in the PR industry.
As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.
As organizations face ongoing chaos from the global pandemic and hot-button political strife, the comms role must help bring the right people to together to solve today’s challenges.
Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.
