Why you don’t need a bigger training budget
See how even the smallest comms teams are getting robust training without breaking the bank.
See how even the smallest comms teams are getting robust training without breaking the bank.
Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells.
Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives.
J&J’s exemplary response to the product tampering was twofold: fixing a problem not of its own making, and restoring consumer trust. Boeing has systemic flaws to address, first and foremost.
Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply.
It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.
It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.
Help us and help yourself—host a Ragan conference or workshop and send your team for free.
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are eye-opening—and award-winning.
Also: WW’s bid to slim down youngsters, America’s fluctuating back-to-school timeline, PR pros’ thirst for learning, a funeral for a glacier, and more.
Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men, and YouTube changes its copyright policies.
Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza.
Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.
Also: Quirky risks of working at home, Twitch chief says ‘sorry’ to a former streamer, and Amazon scores with a guinea-pig-themed café.