Have your relationships with journalists amplified your brand awareness efforts? Tell us how! Enter the 2017 Media Relations Awards by March 15 to save $50 per category entry.
With the increasing focus of online content and social media interaction, brand managers can find it hard to keep consumers from jumping ship. This infographic can help.
Use Valentine’s Day as an opportunity to make your audience swoon. Take inspiration from Pillsbury, Overstock.com and more.
Marketers, give your audience more than candy hearts for Valentine’s Day. These tips can help make your organization’s online presence swoon-worthy.
Tragedy-related tweets, even those expressing ‘thoughts and prayers,’ often ring hollow and can even seem opportunistic. It’s usually better to maintain a respectful silence.
Health care organizations have a new way to share stories, engage audiences and shape the conversations about their brands.
The ride-hailing service was accused of profiting off the recent immigration ban by lifting its surge pricing in New York after taxi workers went on strike to protest the executive order.
Top-quality health care is a serious subject, but that doesn’t mean there isn’t room for communicating hope when trying to reach your audience.
Catch journalists’ eyes and grab media coverage with an interesting tale, instead pitching a list of product features that is likely compel them to hit ‘delete.’ Here’s how you can wow, not bore.
An infatuation with documentary “Making a Murderer” has taken a hold of many Netflix subscribers. Within the thought-provoking series though, a few PR lessons have emerged. Here’s what PR pros can take away from the episodic thriller taking the internet by storm.
Communicators increasingly are being encouraged to dig deep into data analytics, video and storytelling. Here’s a reminder that basics must be applied as well.
Effective PR efforts, including the focus on brand journalism, has pushed communicators to sharpen their storytelling skills. Here’s how far we’ve come.
Executives and others representing their organizations might be wary of sitting down with a journalist, but certain important steps to take—or avoid—will help things go smoothly.
The struggling retail chain was recently purchased by Gildan Activewear, but its locations will shutter its doors.
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
