Combing the data behind Black Lives Matter messages
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Also: Twitter is bringing back account verification with more transparency, Microsoft criticized for mistake with AI editor, Adidas promises to hire 30% black and Latino employees, and more.
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed.
Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.
Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more.
Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more.
Finding stories in your data can lead to big earned media wins.
Gain expert guidance on collaborating with experts in your niche, prioritizing authority and strategically promoting your content.
Also: Google Maps encourages virtual vacations, Instagram launches feature focused on wellness and mental health, South Korean soccer team apologizes for sex dolls, and more.
Follow this guidance to produce meaningful messaging that resonates with workers and maintains a strong sense of community.