How FedEx turned a disaster into a PR win
The video of a deliveryman tossing a package over a gate went viral last month, but the company didn’t recoil—it responded.
The video of a deliveryman tossing a package over a gate went viral last month, but the company didn’t recoil—it responded.
Many of the skills are timeless, and others are new enough to make you anxious. Don’t worry; this post includes links to resources. Yep, you’ll want to bookmark it.
The author, shunned by editors for taking a job in public relations, ponders whether PR people can straddle the divide between newsroom and boardroom.
Its staff helps more than a million patients each year—and now the organization can use your help.
Take a look and let us know who impressed you this year, or made you cringe.
Videos are the most dynamic communication tool– if done properly. Let expert Drew Keller walk you through the dos and don’ts of successful videography.
Although disjointed, the department is more important than ever, according to new research from Altimeter Group that identifies trends in the industry.
A journalist and communications strategist explains three secrets to interview preparation.
You thought ‘I’m So Excited’ by The Pointer Sisters ad ‘Hello’ by Lionel Richie were just songs? No, no, they’re lessons for your job.
Amid the firings of head football coach Joe Paterno and university president Graham Spanier—both effective immediately—one writer (and mother) conveys her take on the crisis and its subsequent student riots.
This response to the current sexual abuse scandal is in stark contrast to one earlier this week. The author gives five reasons why the university got it right this time. What do you think?
Don’t start dropping useful sites—or begin signing up for useless ones—instead follow the author’s example and use social media to save you time.
Two top officials at Penn State allegedly knew about a child molestation incident involving a football coach and didn’t report it. The school backed them with a statement that fails to recognize the victims.
Sen. Marco Rubio (R-FL) has launched an all-out assault against Univision. A risky venture, but one that will pay dividends, the author argues.
We asked some pros how you can undermine your digital communications. Here are their top (or bottom) 10 ‘tips.’