The interest-focused platform is the new social media darling, but can it hold on for the long term? Marketers could make the difference—and find a new channel for engaging consumers.
When passengers were stuck in a nearby airport, Mall of America invited them over. It’s part of a strategy that emphasizes newsjacking, celebrity sightings and storytelling about big events.
Metropolitan State University of Denver revamps its approach to create newspaper-style stories featuring its successes. Readers are noticing.
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
The new tool and capabilities can help brand managers better respond to consumer’s queries, while cutting down on the time spent replying to each message.
Reputational threats come from internal and external sources, but two experts offer guidance about fighting back with grace and intelligence on your brand’s behalf.
With an ad that sought to spark discussion in an era of heated protests, yet another high-profile company stomps its way into a political minefield.
Tell us about your efforts to make your organization and the world a better place. Submit your volunteer, diversity and scholarship programs to PR Daily’s Corporate Social Responsibility Awards by the final deadline, April 19.
Writers can always benefit from new sources of inspiration. Old photos, names on headstones, even simple people-watching can ignite a narrative. Here is some literary kindling.
Hamilton Health Sciences’ chief tours departments to find out what staffers are up to in the ‘Teach Rob Your Job’ video series. It has boosted his accessibility and staff awareness.
Are you pro-police? OK around guns? Able to handle bad ideas and workplace bullies? If not, one Connecticut marketing agency would prefer you didn’t apply.
Join experts from Disney Parks, Facebook, Microsoft, Sprinklr and LinkedIn at our Social Media Conference at Disney World.
Newsjacking isn’t just for the Super Bowl or major holidays. Throw a dart a calendar and you’ll find a day, week, or month devoted to everything from pancakes to bedbug awareness. Which one’s for you?
The feature, which mirrors Snapchat’s disappearing images and text, has already rolled out to users through the platform’s Messenger app.
These findings might make you nervous, but don’t panic—there’s a silver lining around all the clouds.
