Ford introduces Doug, the brand’s first-ever ‘spokespuppet’
He’s orange and naked, and he recently held his first press conference explaining his role as ambassador for the new Ford Focus. This little guy’s a real pistol.
He’s orange and naked, and he recently held his first press conference explaining his role as ambassador for the new Ford Focus. This little guy’s a real pistol.
Want 500,000 people to visit your website? Try pitching a story to a video blogger—just be careful how you do it.
Rosanna Fiske, the chair and chief executive officer of the Public Relations Society of America (PRSA), explains how the digital age is shaping new realities in reputation management.
It’s that time of year again—time for many young professionals to interview for a summer internship. Here’s some killer advice for mastering that interview.
If you’ve ever suffered the woes of being an unpaid intern, here’s some vindication. Almost makes those months of earning squat all worth it. Almost.
Your writer and editor colleagues predict what your job will look like in 2017.
Want to read about the media company Gannett, publisher of USA Today ? Check out the Gannett Blog , an “independent journal” about the company that’s written by a former USA Today reporter. Last week, this independent journal reported that Gannett Chairman and CEO Craig Dubow earned $4.7 million last year, an increase from the $3.1 million he made in 2008. Dubow’s 2009 pay stub included a $1.5 million bonus. What’s the big deal? Gannett shed more than 6,000 jobs last year, imposed…
Keying on Facebook, he takes on all comers in burnishing image of GM’s birthplace.
More good news for PR pros. Last week, MediaBistro released its first-ever report on media jobs. The report indicated that the market continues to look grim for journalists, while the PR world appears poised to hire. The study analyzed postings from MediaBistro’s job board. The share of public relations job postings increased 22 percent from 2008 to ’09, the report said. Not bad. Related Social Media Group Are you trying to hire a social media agency or consultant? The Social Media Group crea…
Looking for a new job? Curious about what’s out there. Starting this week, PR Daily is featuring a Job of the Day straight from the Ragan Career Center. Here you go. The change & communication manager is a full-time position reporting to the vice president of HR Operations and is responsible for the planning & execution of change management and communication programs to support the successful delivery of the HR Transformation and HRSD project. Read more.
The average weekday circulation of nearly 400 dailies fell 10.6 percent between April and September, compared to a 7.1 percent slump during the previous six months, according to the Audit Bureau of Circulation. Many readers are turning to the Web, because—unlike in print—the product is, well, free . Related PR Junkie Here’s the good news: In the third quarter, newspaper Web sites saw the most traffic ever. Related Gawker The job market is so bad for journalists that MediaBist…
After laying off 30 percent of its domestic workforce earlier this month, MySpace CEO Owen Van Natta announced today that the company will cut 300 jobs abroad, bringing the total international workforce to 150. If you’re curious how Van Natta communicated the cuts this time—last week’s announcement drew some heat for its poor word choice— TechCrunch has acquired a copy of the e-mail he sent to international staff. “Our goal to tap into as many international markets as possib…
Who are the geniuses who came up with this one? Apple, usually a bastion of branding excellence, may have stumbled when it named its much-hyped new tablet, the iPad. The unveiling of the iPad created a tidal wave of activity across the Web Wednesday; shortly after Apple CEO Steve Jobs introduced the iPad Wednesday morning, a meme began spreading across Twitter, Facebook, and the blogosphere: worst name ever . Twitter members even began sharing a NSFW YouTube clip from the TV show MadTV about the iPad, on…
Remember last week when the biggest news in the U.S. was Apple’s unveiling of its new tablet, the iPad? While the news cycle has moved on (for now), Mark D. Goren, of Point to Point marketing and ad agency, took a deeper look at the marketing opportunities provided by the iPad. Good list. Related New York magazine On Wednesday night, Steve Jobs met with 50 top executives from The New York Times.
The president’s chief economic advisor could use a heavy dose of media training before he steps in front of a camera again