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Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}Boxers or briefs? What men’s underwear says about the economy{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/infographic-five-sign-econ-crop.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Writing, Editing{/%KICKER%} {%CATEGORIESID%}e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 055d8a23-ee23-4f9c-a2f4-df030843f312, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}Boxer briefs, by the way. Plus, the beautification of the Web, doodle while you work, Obama doesn’t read Playboy, ‘Klout bombing,’, more.{/%CAPTION%} {%BODYCOPY%}Penguins frolicking on the beach while polar bears rip it on their surfboards in the water. No, this isn’t another sign of global warming. It’s a description of my new boxers,, one of five signs that the economy is approving. See the other four in this infographic found on Economy Watch. Infographics are just one form of relatively new content that marketers are using,, according to Mashable, the “beautification of the Web” via great visual storytelling is where the real future lies. Even the workplace, whether it’s a traditionally creative environment or not, is all about emphasis on the visual. The Wall Street Journal reports that more firms are holding employee-training seminars, hiring outsourced consultants to teach their staff the importance of doodling, particularly while taking notes. From “slow-jamming” to “camera-hamming,” our Preezi of the United Steezi seems to know the importance of the visual—at least when it comes to his younger constituents. Just check out these photos from when Obama dropped by a dive bar in Colorado. Yogurt was spilled, good times were had,, if the strategy pays off, some votes for November were earned. Speaking of Obama, the Commander-in-Chief recently sat down with Rolling Stone to discuss his reelection campaign, Occupy Wall Street’s impact on it—along with some of his pop cultural influences. SPOILER ALERT: Playboy is not one of them, or so he claims. Meanwhile, Whole Foods claims you’ll no longer find red-rated wild seafood amid its fresh or frozen foods after the Monterey Bay Aquarium, Blue Ocean Institute labeled them unsustainable. Gawker’s Joe Muto may have been unsustainable as the “Fox Mole,” but not un-servable by authorities. According to his Twitter feed, Muto had his iPhone laptop, some old notebooks seized after being presented with a search warrant Wednesday morning on charges of grand larceny. (via The Blaze) May he fare better than a McDonald’s patron who is now facing up to five years in prison for stealing a $1 soda. Elsewhere in the world of fast food, Burger King is unlocking its livestock, pledging that by 2017, all of its eggs, pork will come from cage-free chickens, pigs. With word that Penn State set free Ketchum PR from its media relations roster— instead hiring Edelman, La Torre to see to matters of school communications—we feel remiss that the pitch process wasn’t documented by TV cameras. However, for anyone impatiently awaiting more about AMC’s newest reality program, “The Pitch,” here’s all you need to know. Something we didn’t know: What the heck a “Klout bomb” was. Thankfully, AgencySpy explains. Protesters are bombarding Facebook over the social network’s seven-person, all-male board of directors, insisting it could use more Klout from its friends who carry double-X chromosomes.{/%BODYCOPY%} {%ID%}11482{/%ID%} {%DATAID%}e46b81e2-5997-4e4f-a15c-eec03b1a8a0b{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}4/27/2012 1:48:04 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/11482.aspx{/%LINK%} {%BYLINE%}Rosalie Morton

Boxers or briefs? What men’s underwear says about the economy

Boxer briefs, by the way. Plus, the beautification of the Web, doodle while you work, Obama doesn’t read Playboy, ‘Klout bombing,’ and more.

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Jackson Wightman{/%AUTHOR%} {%TITLE%}In defense of the gum-chewing PR pro {/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/d-fence-stadium-sara-macintyre.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Media Relations{/%KICKER%} {%CATEGORIESID%}9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 80b53354-a1f1-471d-8593-a8cd5be0ff52, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}The actions of Sara MacIntyre, communications director for British Columbia's premier, are based on logic of political PR, says a former colleague.{/%CAPTION%} {%BODYCOPY%}One media outlet called PR professional Sara MacIntyre “Canada’s newest TV villain.” That’s a bit much. MacIntyre is the communications director for British Columbia Premier Christy Clark. And, thanks to comments like that, she’s more famous than her boss. In a heated exchange with the B.C. provincial press, MacIntyre denied media access to Clark during an event. Video of her chomping on gum while telling reporters the premier wasn’t taking questions went viral in Canada. It led most major outlets in the area to run stories excoriating her, generated a number of scathing national media hits. A legion of public relations experts, media trainers emerged to comment on MacIntyre’s folly. Writing in PR Daily, Brad Phillips ripped her for everything from “forgetting her audience” to “chewing gum.” But does she deserve the negative press? I worked with MacIntyre in the office of Canadian Prime Minister Stephen Harper in the early 2000s. Rather than jump on the bandwagon of hacks, PR experts attacking Sara MacIntyre, we should understand that her actions are rooted in a logic about political media relations that is supported by some evidence. In recent years, prominent right-wing politicians—from George W. Bush to Stephen Harper—have treated the media with utter contempt, given them limited access. Though there is little doubt this has bred serious acrimony with the Fourth Estate, in no discernible way has it made any impact on the success of either politician. Bush, though panned for his controlled approach to media relations, was a two-term president. Harper negotiated minority Parliaments for more than five years, then won a majority—hardly small achievements. I’m not recommending that my fellow PR practitioners—whether in politics or other realms—behave in gratuitously provocative ways as my former colleague did. No doubt, she broke a cardinal rule about “the story being about her, not her boss.” In politics today, it seems you can treat journalists like dogs, win. That was not, I’d wager, as true in the past. From a media relations perspective, people like MacIntyre have calculated that the political media need access to leaders more than leaders need the press. Politics is one of the only realms of PR where this notion holds any strength. If I told people who cover consumer technology that my tech clients are “not taking questions today,” the journalists would laugh (or worse), go cover any of the two hundred other companies vying for their attention. In this dynamic, clients need the media as much as, or more than, the media need us. As a result, we must heed their demands. The situation is true in the vast majority of encounters between a PR pro, a journalist, with the striking exception of politics. In the case of MacIntyre, maybe the media are just being human, reacting to rude treatment. Maybe—as MacIntyre, Bush,, Harper might argue—reporters are angry about the painful truth that they matter less in the political realm. As for the PR experts, maybe they’re just excited by the chance to flex their bona fides. But the ultimate truth is that there is little to suggest that Christy Clark (or her electoral bottom line) is going to suffer. Jackson Wightman is owner of Proper Propaganda, a consultancy that specializes in cause marketing. He is also PR Daily’s contributing editor for Canada. (Image via){/%BODYCOPY%} {%ID%}11175{/%ID%} {%DATAID%}3da4d272-7a84-49b2-b5a3-6e9261c13f57{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}3/22/2012 7:30:17 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/11175.aspx{/%LINK%} {%BYLINE%}

In defense of the gum-chewing PR pro

The actions of Sara MacIntyre, communications director for British Columbia’s premier, are based on logic of political PR, says a former colleague.