What’s on your crisis communications checklist?
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Global Head of PR Mandy Menaker shares how a single data point can be turned into hundreds of stories, both local and national, to fit a variety of strategic needs.
Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale.
A crisis comms researcher shares a data-backed framework to shape your messaging when the pressure’s on.
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.
As audiences lose faith in media outlets, government and institutions, personal relationships with colleagues or an individual’s employer competes with expert insights.
Congratulations to our impressive short list.
As the country reacts to the court’s decision, communicators are weighing how to take a stand.
Also: Amazon responds to warehouse union vote, journalists call out Insider’s methods for measuring story performance, study finds Facebook ads may still violate labor laws, and more.
Also: More tech companies announce partially reopening offices, communicators distance themselves from oil and gas companies, PR pros want more measurement and less staff on agency calls, and more.
Here are the essential narratives to focus on when building your brand reputation.
Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.
Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more.
Amanda Ponzar, chief communications and strategy officer for CHC: Creating Healthier Communities, shares how her organization is putting an emphasis on health equity.
As the pandemic enters its second year—and national cases plummet—what are the takeaways communicators should take to heart for the next public health emergency? Pros from Silicon Valley share their reflections.