14 terrific—and affordable—tools for PR pros
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was?
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Also: The New York Times reaches 7 million digital subscribers, Pet Valu to permanently close, Warner Bros. answers backlash over ‘The Witches,’ and more.
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death.
Also: Elevator safety after COVID-19, Jeff Bezos’ Instagram strategy around BLM, Sonic’s apology for racial profiling, how orgs are talking about mental health, and more.
You can save your company’s reputation by helping execs craft compassionate messaging—and by advocating for affected colleagues.
Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more.
More and more organizations are having their people work remotely, but meetings aren’t going away, and communication remains essential for projects’ success. Consider these online options.
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
You can get a lot done, but it’s crucial to keep your balance. Here’s how you can preserve some of your sanity.