Vulnerability tops PR cybersecurity trends to watch in 2020
As technology grows in sophistication, so do bad actors seeking to exploit it. A supply/demand gap in talented watchdogs puts businesses in all sectors at heightened risk. Happy New Year.
As technology grows in sophistication, so do bad actors seeking to exploit it. A supply/demand gap in talented watchdogs puts businesses in all sectors at heightened risk. Happy New Year.
The social media giant recently recognized top pages from last year. Mind these takeaways to improve your company’s presence on the world’s premier platform for professionals.
Also: WeatherTech to thank veterinarians in Super Bowl ad, JPMorgan Chase to lay off hundreds, PR Daily seeks your input, and more.
Also: McDonald’s enters the ‘chicken sandwich wars,’ executive reputation is crucial, how to stand out in a hectic year, and more.
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.
Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.
Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.
Setting up a plan and building a response team are just the first steps. Putting those elements—and people—through the paces requires diligence and more than a little imagination.
Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs.
Being a new mom and being a PR pro both come with heavy time commitments. Here is how one practitioner stays on top of all her responsibilities.
Also: Uber partners with mass transit providers, how digital media will be disrupted in the new decade, and whether in-person or virutal activations will prevail in 2020.
Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more.
The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow.